When you feel as though you’re constantly up to your neck with work, it can be difficult to identify that one component that would make all the difference. A lot of the time, it just feels more complicated than that. This might be especially true when you’re running your own business, with so many different aspects of it to manage and stay on top of.
Still, you might be underestimating just how much of a difference a single change can make. When you’re operating your business remotely, this kind of shift might be all that it takes to change your fortune for the better.
Delivery Services
The idea of having your goods delivered to your customers might be nothing new, but the way that they’re delivered is important to consider. Cost is absolutely something that you need to keep in mind, but if you find that your goods aren’t getting to their destination in a timely manner (if at all), or that they’re turning up damaged, it might be time to consider an alternative.
The delivery and how your product ends up in the hands of your customers is part of your customer experience, and you don’t want this to sully your brand by association. Therefore, it’s worth investigating online options like those offered at shiply.com, as you might not have considered them before.
The Personal Connection
In addition to this, think about what you are to your customers. Not every brand is going to be one that customers or audiences feel strongly about, but you at least want to give yourself the chance to forge that bond as it can be more powerful than you expect.
One of the better ways to go about this is to be active on social media—increasing your engagement with them through these platforms so that others can see that you’re proactive in developing this. Whenever a problem arises, such as a complaint or a piece of feedback, how you take it is important, and doing what you can to assure your audiences that improvement is a priority of yours can help this to take root.
Identity
It might be that you’re simply too similar to what else is out there on the market. If you’re struggling to make that personal connection, or if you’re finding that your audiences just can’t be swayed away from their current spending habits, it’s worth asking yourself why.
If there are several brands like yours in your field, it might be that you simply don’t stand out enough. You shouldn’t necessarily carve out an entire identity based solely on the ambition of standing out, but it can help you to identify gaps in the market. Perhaps audiences are in need of a slightly more affordable alternative, or maybe you can skew your target audience to include people that aren’t within the range of other businesses. Figuring out what exactly your brand is sounds simple, but it can trip up a lot of people in your situation.
