Title: 5 Old-Fashioned Marketing Methods That Can Still Help Your Business
Digital marketing methods like SEO, pay-per-click advertising, and influencer marketing receive a lot of buzz these days. So much, in fact, that you might well think older marketing methods have been rendered obsolete. However, this is far from the case. As consumers are growing increasingly tired of targeted advertising online, a lot of new companies have started embracing old offline marketing tactics. But even during the quiet years, many of these never went away or stopped working. Here are a few examples which your business could use.
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Pylon Signs
Investing in some pylon signage by Kawana Signs or another design firm can be an excellent way to get more customers through your doors. Pylon signs are those tall standalone signs that you often see near the entrance to a store’s car park. A bold easy-to-read sign or logo makes it simple for those in the vicinity to see where your store is located.
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Radio advertising
If you want to make more people aware of your business than just those who are driving or walking past it anyway, then radio advertising can be a good way to go. By broadcasting on local stations, you can reach a wider audience while still making sure that most of the people who hear it are actually able to make the trip.
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Direct mail
Surprisingly, this has changed places with email and now become the marketing method that customers find quirky and interesting. This results in more responses, and since people tend not to have spam filters on their letterboxes, it gets your brand in front of more people’s eyes too.
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Cold calling
You don’t hear this one recommended much and it has got a bit of a bad reputation nowadays, but you’ve probably been on the receiving end of a few cold calls. This means one of two things – either companies love wasting their money phoning customers, or it works.
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Doing lunch
Cold calling tends to work best for business-to-business companies, but a business lunch might be even more effective. Research shows that people are much more likely to be persuaded by others if they personally like them, and it’s a lot easier to make potential customers do that over a meal and chit chat than an unsolicited phone call.
Conclusion
The famous saying says that “the old ways are the best.” Well, we don’t exactly know about that, but you can be quite certain that when it comes to marketing, the old ways still work and ought not to be forgotten.
