Everyone loves mascots because they humanize brands. These iconic characters represent the buyers’ favorite companies. Did you know that your business has 37% more chances of success with a character that represents and replicates it? But, like everything else, these characters may become outdated. Your brand mascot starts losing its charm and needs a fresh look at some point.
Consumers prefer brands that update their mascots, so you cannot afford to have the same one forever. If your mascot looks outdated, it might be time for a revamp. But how do you decide that it’s an ideal time for rebranding? Well, no one will come to you and say it. Watch out for these surefire signs your brand mascot desperately needs a makeover. Here you go!
Sign #1- Boring design
A boring design can kill your mascot’s appeal, no matter how much you love it. Is it still sporting old-school clothes? Does it have an overused color palette? Your mascot’s design needs a fresh and eye-catching vibe sooner than later.
Go for an upgrade to make it appealing to a modern audience. You’ve got to grab their attention amid other brand characters out there.
Sign #2- A negative perception
Sometimes, a mascot can become a liability for a brand. Imagine how a character associated with negative stereotypes can do more harm than good. The last thing you want is a controversial character representing your business.
Ensure inclusivity and cultural sensitivity because they are crucial in today’s world. You don’t want to be known as a brand that has a bad image.
Sign #3- Lack of connection with the target audience
A mascot must connect with your target audience. Even a great one will not work unless it resonates with your buyers. If your target audience has changed, but your mascot is the same, rethink it sooner than later.
Your brand’s personality should reflect its values and interests. Invest in a quick makeover and get ready for a fresh campaign with Custom Mascot Costumes for events and retail promotions. It’s a worthy investment you should make without second thoughts.
Sign #4- Low social media appeal
Social media is where a business can reach the maximum number of buyers. If your mascot fails to make waves on Instagram, Twitter, or TikTok, you’re missing out on the selling opportunity.
Your business’s personality should be Instagrammable and shareable. It is useless unless you can rely on it to generate buzz.
Sign #5- Declining relevance
Another sign that your mascot requires a revamp is declining relevance. If your brand has evolved, its replica should keep pace with the change. But it doesn’t happen when you fail to ensure consistency between your marketing elements.
Ensure that your mascot looks like your brand logo and aligns with its brand’s values, products, or services.
Wrapping Up
If your mascot checks any of these boxes, it surely needs a revamp sooner than later. Remember, staying relevant and relatable is the key to success in the ever-changing marketing world. Don’t hesitate to shake things up and give your mascot the refresh it deserves. It’s the savviest investment you can make for your business.
